New Kiewa Milk products and flavours in mind as six-month mark of resurgence approaches

Woolworths Wodonga South staffer Ashley Benfield stocks the recently returned Kiewa Milk, now back in all major supermarkets. Picture: JAMES WILTSHIRE
Woolworths Wodonga South staffer Ashley Benfield stocks the recently returned Kiewa Milk, now back in all major supermarkets. Picture: JAMES WILTSHIRE

Three-litre Kiewa Country Milks and new “modern flavours” are in the pipeline as Kyvalley Dairy approaches the six-month mark of the product's resurgence.

The brand’s new owners celebrated a big achievement in April with Woolworths restocking the milk.

Kyvalley Dairy Group chief executive Alastair McCredden said the brand was now back on the shelves of all major supermarkets.

“We now have over 100 different retailers and we’ve been very well-supported by smaller users like the milk bars, Foodworks, and those sort of customers,” he said.

“We’ve been overwhelmed by the support we’ve received from people, buying the product and enjoying the product, it’s been absolutely fantastic.

“The three-litre variety is definitely in the works for white milk, and the two-litre iced coffee was a very popular product and we haven’t got that back on the shelves yet, but that’s certainly in our thinking and we might perhaps expand with modern flavours.

“The iced coffee is the famous flavour so whether there’s twists on that we can do – double shot is really popular – we will certainly review that as an option.

“We’ll be making sure consumers are supportive of the flavour.”

To increase their product range, Kyvalley is looking for more milk suppliers.

The Coulstons, a fourth-generation Tangambalanga dairy family, were the first to sign on at the end of last year.

Mr McCredden hoped within a couple months discussions would be finalised.

“In the Kiewa region, the quality of the milk has been really good and the consistency of supplier is really good,” he said.

“It’s a big decision for them (suppliers) to change processors and not a decision they take lightly; I’d like to say we’re close but it takes time.

“(Throughout the year) we’ll be concentrating on delivering that expanded range and then perhaps expanding the coverage as well.”

Woolworths category manager for milk Trent Debnam said Kiewa Country Milk was “a much-loved local brand in Northern Victoria”.

“We’re pleased to have it back in our stores for customers to enjoy and proud to support local dairy farmers as well,” he said.

Kiewa Milk is stocked at the Albury and Thurgoona Woolworth stores, and at Wodonga South, Yarrawonga, Wangaratta, Bright, Benalla and Corowa.