In the most recent newsletter out to growers, Cherry Growers Australia [CGA] president, Tom Eastlake, described the coming season as potentially delivering a "very large crop" with bud counts and winter temperatures adding to the significant crop load.

Reports of a return to more average rainfall have also been welcomed by many growers.

In order to head off a swamped market, CGA has taken the proactive approach of launching a series of videos featuring growers explaining how they prepare for harvest.

"This will be a critical thing this year - managing the crop load," Mr Eastlake said.

"We want a season of high quality, large size fruit this season and thank you to all the growers who have participated in this series so far. We will be contacting more growers as we get closer to harvest and please get in contact if you would like to be involved in providing some advice on how you are preparing for harvest."

The industry will have a focus on the domestic market during the season, which runs from October through to February.

"At this stage, the focus remains on the domestic market, to ensure we have a robust and ready market place that is excited about Australian cherries hitting the shelf again this year," Mr Eastlake said.

"Export remains a focus and strategy on export marketing will be refined as we get closer to the season and export freight availability is clearer."

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