#Buyfromthebush: Drought-affected retailers get a helping hand from hastag

Faye Wheeler
December 13 2019 - 3:30pm
Hashtag is putting dollars in the bank for country retailers
Hashtag is putting dollars in the bank for country retailers

One tiny little hashtag is having a huge impact on businesses in the region. Since Buy from the Bush was launched in October, it's gained a huge following and put thousands of dollars in the cash registers of the region's drought-affected businesses.

The Buy from the Bush movement has shown the massive impact social media and e-commerce can have on a business's bottom line, a digital marketing specialist says.

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Faye Wheeler

Faye Wheeler

Journalist

I have been a journalist for more than a decade and in that time I have been keeping Daily Liberal readers up to date about issues affecting them and what's happening in their community. Throughout my career I have covered a range of rounds and most recently I have been focusing on the business round.