Too big, too expensive: Six reasons why Topshop flopped

By Melissa Singer
Updated May 26 2017 - 12:28am, first published 12:21am
MELBOURNE, AUSTRALIA - JULY 30:  People walk past the exterior of the new Top Shop multi-storey retail store at Emporium Melbourne on July 30, 2014 in Melbourne, Australia.  (Photo by Scott Barbour/Fairfax Media via Getty Images)
MELBOURNE, AUSTRALIA - JULY 30: People walk past the exterior of the new Top Shop multi-storey retail store at Emporium Melbourne on July 30, 2014 in Melbourne, Australia. (Photo by Scott Barbour/Fairfax Media via Getty Images)

Six years after entering the Australian market with much fanfare, the local arm of the British fast-fashion giant entered voluntary administration on Wednesday. How did it go so wrong?

It grew too fast

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