Why your name may be ruining your life

By Ben Steverman
Updated March 1 2017 - 6:16pm, first published February 12 2017 - 12:10am
Two University of Colorado economists found compelling evidence that the first letter of your last name does matter quite a bit - especially when you're young. Photo: Angela Wylie
Two University of Colorado economists found compelling evidence that the first letter of your last name does matter quite a bit - especially when you're young. Photo: Angela Wylie
You got a leg up if your parents called you Aaron or Alex, rather than Will or Zac, according to the research.
You got a leg up if your parents called you Aaron or Alex, rather than Will or Zac, according to the research.

Once upon a time, when you desperately needed a locksmith or a tow truck, or maybe even to get out of jail, you turned to a thick book filled with hundreds of exceedingly thin yellow pages. The categories tended to start with a plethora of "A" names, from Aaron's Locksmith to Aardvark Towing to AAA Bail Bonds.

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